Right now, Instagram ads are massive and they are so popular that this year they alone touched the revenue of 10.8 million dollars. Instagram ad campaigns are most successful because there are more than 2 million monthly active users of this social media network. With all these users, it’s quite obvious that a well-planned and monitored ad campaign will show some real-time good results.
On the other hand, there’s another fact that running an ad campaign isn’t like playing drums. Not everyone can do it and it requires some serious planning and management to make a campaign success and that’s exactly what we are going to talk about today. Today we are going to tell you some great tips that will help you manage your Instagram ads in the year 2020.
Here a little advice might come in handy to you that if you are new on Instagram and want to grow rapidly then just find a great place to buy Instagram followers and let the numbers do the talking. Growing organically is great but it’s time-consuming and it can take you years which is why buying some followers can give you a boost and speed up things for you.
Other than all of this, here are the tips for Instagram ad management that we just talked about;
1- The Instagram Advertisement Objectives
The very first thing to be careful about is the objective that you have to choose before running an ad campaign on Instagram. Yes, you read that right! Instagram will put down three categories in front of you. The first one is awareness, the second one is a consideration and the third one is conversions. People usually don’t pay much heed to these objectives and they pick the category without considering their intent. Well, that’s the first step and that’s where you shouldn’t make a wrong move. You are supposed to study each of the objectives carefully and click on the right option that suits your business the most.
2- Knowing The Target Audience
There are businesses out there who don’t even know who their target audience is and believe it or not, an ad campaign without the knowledge of the target audience is just useless. You are spending money on your Instagram ad campaign and you just can’t let it all go to waste without considering your target audience. After the identification of the audience, you need to study their likes and dislikes, especially in regards to the type of content they want to see.
3- The Perfect Ad Format
So you’ve picked the right Instagram marketing objective? Well now is the time to choose the right ad format too. You see, Instagram is all about visual storytelling and you need to ensure that you are doing it in the best possible way. For example, if you want to increase your brand engagement and awareness then the best option to opt for are photo ads. This format is static but it really can make a big difference especially if you customize the images in it and use it properly. On the other hand, if you are running a local business and want to promote it then, of course, you do need a “Contact Us” button for it. The point that we are trying to explain here is that you should consider all these options carefully and then select accordingly.
These are some of the best Instagram tips to run ad management for 2020. Use these tips and just get as serious about your business as you can be. The competition out there is quite tough and for your ad campaign to be successful, you need to ensure that you are making wise and calculated steps.